With over 800 million active users, TikTok has become the #1 destination for content creators and influencers. The social media platform is not only a great place to showcase your talent but it is also an amazing opportunity to gain followers, build an audience and eventually increase engagement and monetize your work. But how can you get followers on TikTok from Social Zinger is here with some tips to help you grow your following in no time!
1. Create interesting content
Creating unique and interesting content is the most important factor in growing your TikTok following. Posting videos that are either informative or entertaining will engage viewers more easily than boring videos. Keep an eye on trending topics so you can keep up with current interests or start conversations around them to attract the attention of potential followers. Also, make sure the quality of your videos stands out, as high-definition videos tend to be more engaging than those shot in low or standard definition.
2. Use popular hashtags
Using hashtags can be beneficial if you want to reach people who don’t already follow you. Look for popular hashtags related to your video’s topic and add them to the description field when you upload your video – this will help increase your visibility among like-minded people who may end up following you! Also, try to create unique hashtags for yourself; this way, when someone searches for that hashtag, they’ll find all of your content – resulting in more views and potentially new followers!
3. Leverage interactions with fans
Responding to fans’ comments lets them know that their feedback matters, which can ultimately lead to them becoming loyal supporters of yours! It also shows that there’s a real person behind the account, not just an automated bot posting videos without any interaction from its creator(s). So once you have gained some traction on a video, make sure you spend some time responding in a genuine and sometimes professional manner! It pays off big time!
4. Link to other social media platforms
Cross-posting between different social media platforms such as Instagram or YouTube is a powerful marketing strategy as it allows people outside of TikTok (who may not even know what TikTok is) to find out about you and follow you if they want to! Additionally, if you’ve built up an audience on either Instagram or YouTube, linking the two accounts together could prove helpful as these platforms already have well-established followings that can lead them straight back to TikTok, helping to quickly swell the numbers!
5. Collaborate with other creators/influencers
Collaborating with other creators/influencers can be beneficial to both parties involved, as it exposes each other’s work to their respective audiences, leading to more exposure and potential followers from the collaboration itself. Not only does this bring in fresh ideas, but it also provides the opportunity for shared audiences, which increases views & exponentially increases overall reach. Again, choose wisely who you collaborate with & make sure their style & content fits well with yours as mismatched collaborations often lead to dwindling returns!
6. Participate in challenges/trends
Participating in challenges or trends is one of the easiest ways to get exposure quickly, mainly due to their viral nature, plus doing something small usually takes very little effort compared to creating original content, that said, always read the guidelines carefully before participating & research the ongoing trends beforehand to stand out from the competition!
7. Host contests and giveaways
Hosting giveaways & competitions are excellent methods of attracting attention, especially during special occasions such as holidays when everyone wants something free, you could give away products directly or indirectly related to whatever niche/content genre yours falls under. The main goal should be to entice viewers enough that they end up subscribing after giving away the promised prize. Be sure to keep the criteria for the giveaway simple yet meaningful!
8. Improve your engagement rate
The engagement rate is the total number of interactions divided by the total number of impressions received, excluding likes, comments, shares, etc. Improving the engagement rate involves using the tactics mentioned above, i.e. participating in trends, collaborating with influencers, etc. As a higher engagement rate means better quality content & attracts algorithms’ attention, improving the same should naturally bring more organic traffic flow to the profile!
In conclusion, gaining traction on TikTok requires hard work, dedication & creativity, but with the above-mentioned points taken care of, results should start pouring in soon enough, best of luck getting those followers, Social Zinger cheers you!
